Throughout a long-term project, I created visuals and assets to support the internal company branding and used these for HR to create a staff engagement campaign around company values. 

What I did

Branding, product design, collateral design, campaign design, internal branding design system

Results

• Staff engagement through product campaign
  
• Assets and design system which is used throughout the company branding
  

Challenge

As part of GAMA Healthcare's rebranding project, the in-house design team needed to consider how the internal company image was going to be shaped. As an early, initial project I was tasked with creating some preliminary certificates to be given out during an event to help reflect the internal company values, as well as potential collateral that could accompany them.

Solution

The external brand values were rooted in heritage, reliability, and knowledge, but we wanted to make the internal messaging more friendly and approachable. We used the colour palette already developed from the website and started looking at the styling that was being developed for the website icons. From there I created iconography to represent the meaning I was supplied for each value.

The internal values then went through a reviewing process within the company. They were reconsidered and refined based on both employee and management feedback. Following this, we were then tasked with creating a set of icons to represent them. 

We reconsidered the initial artwork, took elements from the original certificates we felt were working and refined the colour palette so they would sit better together. We kept each icon simple but with a few emblemishments when it was at a larger scale.

Outcome

These elements were then used to help support further internal material and branding within a new office.

As part of the new office move and to help further cement and support the company values we were tasked in creating a "care package" to be sent out to all employees. We helped source products that could reflect each value, created supporting literature to go inside each box and branded all the elements.

We used the values icons and colour palette that had already been established and worked with the other elements that were now being established within the office branding and internal documentation. We kept the outside of the box the dark company blue but then introduced a pop of colour inside with a candy stripe of all the values and applied colour to all the products so they would stand well alone as well as part of a set.

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Natasha Sykes © 2022